The North Face Store Opening
July, 2010
For the Flagshipstore opening in Berlin, we have been commissioned by Krauts PR Studio 02 to support their promotional campaign to raise attention among consumers for the new store in Berlin. The result was an innovative mix of promotional tools ranging from mobile sweepstake, mobile couponing, street-promotions and making of video.
Making-of video
Facebook linked mWidget with event coupon for sending to all mobile phones
Utilizing the Dropmobile mWidget application
flyer for SMS based coupon call
Utilizing the Dropmobile mCode application
mobile coupon based purchase during store opening
Utilizing the Dropmobile mCode application
flyer for sweepstake
mobile sweepstake
keyword entry for mobile sweepstake
mobile sweepstake response
web-based check site for mobile sweepstake
locally hired promoter for flyer distribution in key target areas